Host(s): Opeyemi Abe

In this session, you will learn how to define your customer relationships & channels. The session will cover such themes as; defining your marketing strategy, understanding the AIDA Marketing Model, understanding your customer decision journey, understanding the 5 Ps of Marketing – and defining it for your business, and finally designing your marketing strategies around the customer decision journey.

Watch the recording of the Live session for Defining your customer relationships and channels. If you have any questions for the facilitator, hit the "Ask a Question" Button and post your question. We will get your answer and post it in the Question & Answer Session for this session.

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Find below the Session Materials for this session. You can decide to download it and go through it before the session and follow along with the facilitator while he elaborates on it.

This video on how to build customer relationship has been recommended by the facilitator for you to watch.